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Brazil’s betting sector starts its privatisation process

Nenad Bukva August 31, 2020

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Brazil’s betting sector starts its privatisation process

President Jair Bolsonaro has signed a decree privatising the sports betting industry through the National Bank for Economic and Social Development (BNDES) and the Ministry of Economy

Andre Gelfi Betsson Suaposta
Andre Gelfi, Managing Director of Betsson Suaposta

The modality will be included in the Investment Partnerships Program (PPI), with the hope of engaging with the private sector for future operations. The concessions, studies and coordination of the privatisation process by the Ministry was signed by Paulo Guedes, the Minister of Economy.

The BNDES will be responsible for the supervision and report of the progress in the privatisation process, reporting it to the Council of the Investment Alliances Program of the Presidency of the Republic and other organizations. The PPI portfolio currently includes 158 projects, with 13 different policies to carry out the privatisations.

Bolsonaro’s signing, influenced by  Brazil and Latin America’s speedy growth in terms of  relevancy in the betting landscape, has only further made the region an interesting one to invest and develop their businesses there, especially those companies related to football, as it is the most relevant gaming sector of Brazil. Local media Estad?o stated that the sector has approximately 450 sports betting sites, with more being added on a regular basis, due to the constantly growing market, and the constant attraction to businesses.

One of this cases of interest is Betsson, the Swedish betting giant that acquired a 75% sharehold of Brazilian operator Suaposta, last December. Other companies are currently in the process of signing new deals, influenced by the privatisation of the sector.

Andre Gelfi, Managing Director of Betsson Suaposta described the relevance of the privatisation process to SBC “It basically ratifies the regulator’s plan and its timeline. It’s a formal step in the administrative process and I believe that it’s a demonstration that it is now on a different scale. (..) This is a government’s project and it’s reflected in the presidential decree. This is very positive.”

About SiGMA Europe – Malta

SiGMA Group has announced the postponement of its Europe summit, which was planned to be held in Malta on 17-19 November 2020. The show will now open its doors early next year in February, running from the 16-18th, making it the first event to headline the 2021 gaming calendar.

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