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Embark on a unique journey: Malta’s distinctive allure

Content Team July 14, 2023

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Embark on a unique journey: Malta’s distinctive allure

Within the embrace of the Mediterranean lies Malta, the birthplace and steadfast host of the renowned SiGMA Europe events, drawing over 20,000 visitors annually and leaving an indelible economic impact on the islands. While the gaming industry has emerged as a vital contributor to Malta’s economy, once heavily reliant on tourism, the islands continue to thrive as a global destination, welcoming over 2 million visitors each year.

Nestled at the heart of the Mediterranean, Malta boasts versatility and dynamism, offering unparalleled flight connectivity to international destinations. With easy access from major European gateways within a three-hour flight, Malta seamlessly integrates into multi-destination itineraries. Beyond air travel, the islands feature in various cruise itineraries, linking them to Mediterranean ports, complemented by a daily ferry service to Sicily.

Blessed with exceptional venues, hotels, diverse attractions, and a unique cuisine, coupled with 300 days of sunshine, the Maltese Islands provide an idyllic setting for incentive trips and group experiences. Despite its small size of 316km2, the islands offer short distances, enabling convenient transportation. No location is more than 50 minutes away, fostering easy exploration. From wellness experiences to themed beach dinners, quad bike and jeep tours, speedboats, sailing regattas, and more, Malta caters to every preference.

Malta’s infrastructure shines with a range of hotels, from international brands to boutique establishments, each offering a distinctive experience. While not an internationally recognized shopping destination, Malta unveils special boutique shopping experiences. Local brands like Charles & Ron, Luke Azzopardi, Pippa Toledo, and Parascandalo, with their boutiques, contribute to the island’s unique shopping charm. Artisans at Ta’ Qali Crafts Village showcase exceptional authentic items, embracing the vibrant Mediterranean culture, with stunning blown glass and intricate filigree.

The tapestry of Malta’s history and culture, woven over 5,000 years, reflects influences from the Phoenicians, Arabs, French, and British. Home to the world’s oldest free-standing stone structures, the Megalithic Temples, Malta proudly boasts three UNESCO World Heritage Sites: Valletta, the Megalithic Temples, and the ?al Saflieni Hypogeum.

The legacy of the Knights of St John echoes through Valletta, the fortified capital city built after the Great Siege of 1565, adorned with 16th-century Auberges. The iconic Maltese Cross symbolizes the Order of St John.

Exploring sister islands Gozo and Comino unveils a rural haven, historical sites, breathtaking panoramas, and exceptional water activities. Culinary enthusiasts can savor traditional Mediterranean cuisine and local wines, influenced by Arabic, French, British, and Italian flavors. Malta’s cosmopolitan environment extends to the Michelin map, with one-star restaurants and Bib Gourmand establishments. The Maltese Islands, with their multi-cultural population, also offer fantastic Asian dining options.

Communication flows effortlessly in Malta, with Maltese and English as official languages. The Maltese language, influenced by Arabic, Italian, French, and English, adds a unique linguistic character. Service providers, fluent in multiple languages, ensure a seamless experience.

A year-round calendar of events and festivals, coupled with vibrant nightlife and becoming a sought-after filming location, enrich Malta’s cultural tapestry. The Malta Tourism Authority (MTA) stands committed to supporting event organizers through VisitMalta Incentives & Meetings, offering information, impartial advice, bidding support, audiovisual tools, promotional materials, and more.

“The Maltese Islands may be small, but they do pack a punch. Visitors and planners consistently discover the abundant offerings, and we’re excited to witness the industry’s continual development for international meetings and events. Connect with us to embark on planning your unique event in Malta today!” proclaims Christophe Berger, Director of VisitMalta Incentives & Meetings.

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