Online gambling operator Kindred Group is expanding its proprietary platform to Pennsylvania, offering customers an enhanced experience with personalized content, products, and analytics. Unibet Casino and Sportsbook apps on the Kindred platform will now accessible to Pennsylvania customers.

New proprietary tech platform

The company’s? new proprietary tech platform was launched in New Jersey. The revolutionary platform will deliver a personalised gambling experience to users in the US market. The cmpany’s strategy is to capitalise on the potential of? growth opportunities that are possible through the US market.

By adopting this unified platform approach with advanced safety features and customization capabilities has set new standards across the industry. The combination of improved automation and AI utilization streamlines product development, resulting in a more efficient operation. Customers will have access to a vastly improved user interface, enhanced functionality with greater ease of use. With the company’s proprietary platform, Kindred will gain full control over its products and content, eliminating reliance on third-party providers. The heightened security measures, including multi-factor authentication, data encryption, and ISO-27001 certification. Overall these features will offer a more seamless payment experience.

Kindred’s dedication to utilizing technology to promote responsible gambling is evident in this platform transformation. The integration of AI and automation within the Player Safety-Early Detection System equips the platform with the ability to detect and intervene at an early stage, reducing the potential for harmful gambling behaviours. These technological advancements supplement existing solutions, such as automated interventions that engage with customers at risk.

Expansion into the US

Kindred’s extensive global pipeline, boasts over 10,000 annual releases across multiple markets with a number of premium brands including Unibet, Maria Casino and 43Red.? The proprietary platform will further enhance Kindred’s scalability, allowing the company to deliver a superior and safe gambling experience that sets it apart from competitors.

In summary, Kindred’s introduction of its proprietary platform represents a significant leap forward for the company. By embracing a unified platform approach, Kindred sets a new industry standard for customer experience, security, and customization. With its advanced technological capabilities,? The company’s global pipeline and refined toolbox solidify its position as a leader in the industry, capable of standing out amidst fierce competition.

The company is headquartered in Malta.

Kindred Group trades on NASDAQ Stockholm (120.33 SEK +77 percent)

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