Gaming and entertainment aggregator, Light & Wonder has announced a licensing partnership with Warner Bros. Discovery Global Themed Entertainment. This multi-year agreement aims to create new immersive experiences for customers through Light & Wonder’s content aggregation platform. The first project under this expanded partnership will be the online version of the popular physical slot machine, Willy Wonka.

New gaming experiences

The collaboration between Light & Wonder and Warner Bros. Discovery has already created highly successful casino content.. Leveraging from its strong brand licensing offerings, Light & Wonder’s in-house game development teams will develop titles across various verticals to be released worldwide through the ‘Opengaming’ ecosystem.

This agreement marks the next phase of Light & Wonder’s omni-channel content strategy as the company aims to solidify its position as a premium global content creator. WILLY WONKA: WORLD OF WONKA will be the first title released under the extended partnership, followed by a series of Wonka-themed games across all iGaming verticals. Additionally, Light & Wonder plans to bring another popular land-based slot, THE WIZARD OF OZ: ROAD TO EMERALD CITY, online as part of the global rights agreement, with more Wizard of Oz titles scheduled for release in 2024 and beyond.

Dylan Slaney, CEO iGaming at Light & Wonder, expressed excitement about bringing the Warner Bros. Discovery brand portfolio online and delivering exceptional entertainment to operator partners and players. The release of WILLY WONKA: WORLD OF WONKA online signifies a significant step forward in presenting Light & Wonder’s omni-channel vision to the world and creating the most entertaining branded content available.

Next phase of omni-channel

Light & Wonder, Inc. is a leading global company in cross-platform games and entertainment. With approximately 6,000 employees across six continents, Light & Wonder connects content between land-based and digital channels, offering unparalleled technology and distribution capabilities. The company is committed to integrity, player responsibility, and sustainable practices.

Warner Bros. Discovery Global Themed Entertainment is a renowned content creator, developer, and licenser of location-based entertainment, live events, exhibits, and theme park experiences. With franchises from Warner Bros., HBO, Discovery, DC, Cartoon Network, and more, the company offers fans the opportunity to physically immerse themselves in their favorite brands and franchises.

Related Topics:

SiGMA’s star moves of the week

New country director for Brazil solidifies Better Collective (www.ccdworkstation.com)

Las Vegas Sands solidifies position as gaming industry leader (www.ccdworkstation.com)

Did you know that the SiGMA Forex Summit takes place in Cyprus in September?