Musburger Media buys back VSiN from DraftKings

Lea Hogg July 23, 2024

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Musburger Media buys back VSiN from DraftKings

Musburger Media has reclaimed its brainchild, the Vegas Sports Information Network (VSiN), from DraftKings. This move is not just a business transaction, but a homecoming for the founders of Musburger Media, Brian Musburger (photo above) and Bill Adee.

The duo, who were the original architects and leaders of VSiN, had seen their creation acquired by DraftKings in 2021. However, their passion for the platform led them to buy back the company, and they are now about to reassume their leadership roles.

Brian Musburger reflected on the journey, stating, “While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds”. This vision is to establish VSiN as a trusted authority in sports betting, offering valuable analysis and insights.

The founders expressed their gratitude towards DraftKings for the collaboration and expressed their eagerness to continue working together on future projects.

Back to the roots

With the acquisition, VSiN is now focusing on broadening its partnerships and using on expanding its reach and influence in the sports betting industry. The network plans to broaden its partnerships and distribution channels, aiming to tap into the burgeoning popularity of sports betting across the United States. This strategic move is designed to cater to a wider audience, providing them with valuable insights and analysis in the realm of sports betting.

DraftKings, despite parting ways with VSiN, will continue to maintain a business relationship with the network. As part of their ongoing collaboration, DraftKings will continue to advertise on the VSiN platform. Stephanie Sherman, CMO of DraftKings, stated, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals.”

The transition promises to be seamless for VSiN’s audience, with no disruptions anticipated. VSiN will also continue to feature a roster of leading sports betting experts and personalities, including renowned broadcaster Brent Musburger. This continuity ensures that VSiN remains a trusted and authoritative voice in the sports betting industry.