CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG). Together, they are bringing a first-of-its-kind offering to iGaming and sports betting operators: AI-driven gamification. Optimove is the #1 CRM Marketing Solution used by iGaming and sports betting operators.
More than just gamification, these partnerships seamlessly integrate Optimove’s AI-orchestrated marketing with Captain Up’s industry-leading engagement and gamification platform, and Gamanza Engage’s innovative suite of loyalty and gamification features.
A new era of gamification
AI as part of marketing solutions has been a hallmark of Optimove. The #1 CRM Platform of iGaming and sports betting operators first embedded AI into its CRM Marketing platform since 2012.
Best-of-breed partnerships
iGaming and sports betting operators benefit immensely from the powerful combination of Optimove’s industry-leading segmentation and orchestration engine with the advanced gamification technologies of Captain Up and Gamanza. Operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement.
The partnerships unlock the following for iGaming and Sports Betting operators:
- Integrated gamification for personalisation: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synchronised with Optimove. Whether manual or through AI, this allows for precise segmentation and event triggering, leveraging gamification attributes such as level-ups and mission completions. Significantly enhances the efficiency and accuracy of your segmentation with AI, leading to more personalised customer interactions.
- Real-time orchestration: Brands’ gamification campaigns, executed via Captain Up or Gamanza Engage, are orchestrated and activated alongside all other CRM marketing campaigns. Optimove’s Self-Optimisation algorithms empower marketers with real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments, enabling them to deliver relevant messages, offers, and experiences on any channel.
- Holistic campaign measurement: Optimove’s scientific measurement and Multi-touch Attribution enable operators to accurately assess the incremental impact of gamification activities on customer and business KPIs.
- AI optimisation: OptiBot assists marketers in discovering which gamified campaigns orchestrated from Optimove can be optimised to drive continuous improvement and maximise the effectiveness of operators’ strategies.
Impact on the industry
Pini Yakuel, CEO of Optimove, highlighted the significance of these partnerships, stating, “These partnerships are the first to deliver a best-of-breed approach for powerful personalised gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
Yakuel further emphasised that the partnerships represent Optimove’s continued commitment to advancing personalisation in player engagement through sophisticated promotional strategies and seamless integration with gamified experiences, fostering deeper brand loyalty and customer satisfaction.
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