Latin America has positioned itself to be a leader in the global sports gambling industry

This isn’t due solely to the size of the potential market, but also because of its efforts to develop a controlled and regulated industry that focuses on integrity and the customer experience. Leading those initiatives is Betcris, the leading sports gambling operator in the LatAm region, and it is also keeping busy developing new digital solutions for its customers. The latest addition to its portfolio is a website dedicated to the Brazilian market, one of the most important potential markets in the entire region.

Betcris launched its new Brazil-facing website, br.betcris.com. The website is all in Portuguese and aims to be the place for the operator’s Brazilian users to come together and have fun with sports betting. The website has all the same characteristics of all of the interactive websites launched by Betcris, providing a unique user experience other operators cannot provide.

The new website is meant to be mobile-friendly and responsive.

It will provide all of the outstanding content found in the Betcris portfolio, with some options designed to target the Brazilian sports gambling segment. In the upcoming weeks, the staff will continue working on streamlining the content and making enhancements to the site’s navigation, as Betcris does with all of its websites, in order to always strive to give customers cutting-edge solutions.

This Brazilian website is the latest initiative to be introduced by Betcris that adheres to the operator’s dedicated policy of offering the best possible user experience. Betcris has a strong commitment to LatAm growth, both from a user and a company perspective, and has long asserted publicly its interest in being a leader in the Brazilian market.

In addition to the sports gambling options, the new website also provides access to live wagering opportunities and Betcris Arena, the operator’s loyalty program. Users can accumulate points that can be exchanged for free bets, prizes and more. The loyalty program has become hugely popular with the Betcris community.

Betcris’s presence in Brazil continues to grow. It is happy to be working once again with Ronaldinho, the soccer star and the operator’s brand ambassador. Together, they are introducing new marketing and other initiatives to drive the user experience and create a stronger brand. In addition to this winning partnership, Betcris is a proud sponsor of the

Brazilian Championship A Series, the leading soccer competition in the country, and is helping to take Brazilian soccer to a whole new level.

About SiGMA Europe: